Genevieve Gannon is an Australian journalist and eBook author who used her knowledge of the media to attract national news and television coverage for her debut novel Husband Hunters. Here she shares some tips.
As a digital author you may have been told not to waste time approaching newspapers or major websites for coverage. While it’s true editors are bombarded with press releases every day it is also true that they are always on the lookout for a good story. The key is to sell it to them.
There are a lot of ways do this. But the most important tip I have is this:
Sell the content not the book.
Pick a few themes your book addresses and write pieces that you can use to promote your work. You will have a far greater chance of placing an article if it explores an issue, rather than if it’s…
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